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Directing Change: Ipsos and Paramount Impact Story
Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.
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What the Future: Creativity
The ever-accelerating pace of AI innovation is changing how businesses come up with ideas, and how they realize them. Listen in as we explore the future of creativity - from marketing and entertainment to education and economics.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Do Americans see themselves in the content on their screens?
Revisit our recorded webinar to hear more about how the public approaches their media and entertainment choices.
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How to promote equity and inclusion in the creator economy
With the increasing importance of authentic representation and inclusivity, it is crucial to examine how online creators and audiences identify with the world around them.
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2023 Effie US Trends Report: Lessons Learned From Award-Winning Ads
Ipsos contributes to advertising guidelines and practical examples of effective marketing best practices that can be applied to your marketing programs.
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Diversity in the Creator Economy
Listen in as we share recent Ipsos research on Creators’ experiences and platform’s role when it comes to diversity, equity, and inclusion.
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Making Belonging Joyful: Inclusive representation in advertising to grow brands
A brilliant effectiveness case study on the power of positive representation done well, with the use of entertainment, joy, and brand consistency.
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These were the 8 best Super Bowl ads in 2023. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2023 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success. Here are the Ipsos Creative Excellence Awards for the top performers in Super Bowl LVII.