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Unhealthy Foods: Is Intervention the Answer?
Referencing a 22 country study examining opinions and perceptions towards different types and levels of government intervention on unhealthy foods, our findings show that American opinions vary greatly depending on the degree of intervention.
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The Reputation Council: Latest Findings From the Tenth Sitting
Established in 2009, the Reputation Council brings together senior communicators from some of the most respected corporations in the world. The Reputation Council's mission is to increase understanding of the issues and challenges facing communicators in the corporate environment, as well as capturing expert views on key trends, issues and events in the wider world. Each sitting of the council provides a definitive guide to the latest thinking and practice in the corporate communications world.
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Are you Living the American Dream?
Homeowners still believe owning a house is the great American dream.
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Top 100 Best Places to Live, 2016
Is your city among the most livable in the U.S.? New research conducted by Ipsos on behalf of Livability ranks more than 2,000 small to mid-size cities to come up with their 3rd annual Top 100 Best Places to Live in the U.S.
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Are You "Happy" the Kids are Back at School?
This month we asked parents what song comes to mine as their children go back to school... and it appears a lot are "Happy" to see the kids return to the classroom.
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Research on FIRE: An Afternoon Filled With Fast, Interactive, Real & Eye-Opening Experiences
On August 13th, Ipsos hosted a unique event filled with interactive learning opportunities designed specifically for marketing, branding, advertising and market research professionals.
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Public Perspectives: The Perils of Perception
The Perils of Perception is the latest edition of the Ipsos Social Research Institute's Understanding Society.
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3 Pillars to Strengthen Your Social Programs
While a sense of responsibility is important to an increasingly socially aware workforce and the stakeholders and communities impacted by corporations, a case can be made for doing good that does not rely solely on a responsibility argument. In fact, companies can do good in the world while doing well for themselves through creativity and strategic planning.
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Women, Technology and Democracy
Ipsos Public Affairs recently completed a study on behalf of the NDI (the National Democratic Institute) to better understand how women interact with digital technology and the particular challenges they face with regard to access, comfort and competencies. Read this report for an exploration of how female participants in its programs are using digital technology to increase their participation in politics as office holders, candidates, advocates and voters.
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Designing Authentic, Credible, and Effective Corporate Social Programs
Corporate sustainability or social responsibility programs have benefits beyond being a responsible member of the global community.