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How TikTok is Changing the Game for Sports Engagement
In the ever-evolving world of digital media, TikTok stands out as a dynamic platform revolutionizing sports engagement.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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The Super Bowl’s Best Ads: Insights to Activate
Here's what it takes for advertising to make a big breakthrough at the Super Bowl in 2025.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Advertising for Better Representation: Creativity for all
Committing to diversity, equity and inclusion within advertising goes beyond simply doing what is right for society; it is a strategic move that yields both immediate and long-term benefits for brands.