Search
-
The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
-
AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
-
Four Auto Insurance Trends Creating Opportunities and Obstacles
Four developing trends that will shape the auto insurance industry for years to come, with implications for measuring, modeling and managing the auto insurance customer experience.
-
Loving or Loathing: Understanding Affluents’ Relationship with Luxury
Despite the connection that many Affluents have with luxury, there are those who see it as overpriced and a symbol of excess. Revisit our recorded webinar to hear how marketers can appeal to both groups.
-
Here’s what holiday shoppers actually did in 2023
Black Friday still reigns, and big boxes dominate. Here’s what retailers need to know to prep for the holidays next year.
-
Affluent Americans Health, Wealth & Happiness
Listen in to hear how Affluents pursue healthier lifestyles, and how they are willing to spend heavily to achieve the right balance of physical and emotional strength.
-
Why empowering intermediaries can help financial services companies in a challenging economy
Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
-
Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
-
Recession-Proof: Will Affluents’ Outlook on 2023 Provide Solace or Worry?
Revisit our on demand webinar to hear findings from our latest research on Affluents’ reflections on the past year, predictions for 2023, and what it means for marketers.
-
Keeping the dream relevant: Rethinking how to deliver the luxury experience
What challenges does a post-pandemic world with new inflationary pressures bring for brands aiming to deliver compelling luxury experiences and value propositions?