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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Speed dating with innovations: What’s your innovation’s pick-up line?
Discover how the communication of innovation has changed drastically, and how consumers have adapted to this new reality.
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Envisioning the future of user experiences
Good UX practice can positively impact customer acquisition, retention, and engagement. Take a peek behind the curtain at the Ipsos approach to UX and how we ensure our clients deliver business results with great UX.
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Luxury and convergent commerce
Roundtable discussion hosted by Ipsos channel performance and customer experience.
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Design Thinking for Immersive Experiences
Listen in as we discuss key UX-design principles for immersive, Web3 experiences to support designers and technologists as they create solutions for new platforms and leverage this emerging technology.
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5 Keys to Successful Advertising in Inflationary Times
Even in advertising, brands do not need to shy away from addressing consumers’ challenges head on – but they do need to be authentic.
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Welcome to the Metaverse
Our latest paper explores what it is now, what it will become and how you can be a part of it.
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Gen Z and the Metaverse
Ipsos partnered with Nokia to reach out to Gen Z in the US, UK, Korea, Brazil, and UAE – via the metaverse – in a first of a kind study. Here's what we discovered.
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What the Future: Reality
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
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Why are consumers still leery of autonomous driving technology?
Regardless of age, the industry is facing meaningful obstacles to the adoption of autonomous technology. Learn more about how to address misconceptions.