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Demystifying Mystery Shopping
Read about the unique advantages of Mystery Shopping in assessing employee behaviors and internal processes, and how it complements Voice of the Customer research as part of a comprehensive Customer Experience measurement strategy.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Accelerating with Gen AI: 3 client stories to inspire you
Revisit our on demand webinar to hear inspirational stories of clients leveraging our best-in-class generative AI research solutions.
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Persuasive, Powerful, and Human-Centric Storytelling
Revisit our on demand webinar to hear inspirational stories of clients leveraging our diversified set of qualitative research solutions.
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The Ipsos Experience Lab
A state-of-the-art User Experience facility designed to meet any research need, from focus groups and interviews to device tests and simulations.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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How to Keep the Wheels Rolling
In this paper, we examine the key differences, barriers, and motivations across the three largest EV markets.
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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The world is moving fast. Ipsos moves faster.
Your margin for error is getting smaller. Your budget is getting tighter. And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.