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Customer Perspective: An Ipsos Podcast
An Ipsos podcast series exploring best practices in customer experience strategies, mystery shopping and channel performance.
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Generative AI has entered the chat
How the rise of generative AI is changing customer experience, and what businesses need to know about balancing power and trust.
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Money Talks or Budget Walks
Need proof that CX drives financial/operational gains at all levels of the organization? Read our latest paper outlining tips for delivering a return on CX investment.
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AI and the Future of CX
By embracing Gen AI to improve efficiency and effectiveness, staying attuned to customer needs, and designing empathetic experiences, organizations can successfully navigate the future of CX.
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Applying Lessons from CX Text Analytics to Generative AI
Learning from the past of Customer Experience text analytics will ensure we obtain the most value from Large Language Model-powered Generative AI tools. Here are 5 key learnings.
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The dark side of electric vehicles
How electrification has the potential to undo decades of improvements in auto customer experience
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Why empowering intermediaries can help financial services companies in a challenging economy
Ipsos has devised proven methods to help businesses understand what it takes to maintain a successful B2B relationship with its intermediaries. Here are four core tenets.
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Designing a 'Smarter' Mystery Shopping Program
Read on to discover how to design a “smarter” mystery shopping program that allows organizations to achieve an advantage over their competition.
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CX Service Design: Creating emotional attachment and driving brand growth
Designing customer experiences that drive business success
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Men’s Beauty: Evolving Attitudes and Fresh Insights
Revisit our on demand webinar for a deep dive into evolving attitudes and behaviors related to male grooming, skincare and cosmetic usage.