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Ignite Excitement: Insights to drive toward electrification
Revisit our recorded webinar to hear more about consumer interest for EVs, their advantages/drawbacks plus trended insights on how these have changed over the years.
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What Do Online Consumers Really Think of Electric Cars in 2022
Social data reveals how consumers feel about new Electric Vehicle (EV) models
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A Metaverse Users Want
Revisit our on demand webinar to hear what consumers want of immersive platforms like VR and metaverse-like experiences.
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Men’s Beauty: Evolving Attitudes and Fresh Insights
Revisit our on demand webinar for a deep dive into evolving attitudes and behaviors related to male grooming, skincare and cosmetic usage.
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There’s a market for men’s cosmetics–and a generation gap
New Ipsos research sees market potential for male cosmetics is at least double, but messaging is key. Take a look.
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Are We Finally at a Tipping Point of Adoption for Battery Electric Vehicles?
The rising interest with the variety of electrified vehicles coming to market is accompanied by consumer concerns and barriers. Here’s a path forward for auto marketers.
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Five online shopping barriers UX can solve
Is your e-commerce experience optimized for how consumers shop for your products, which attributes are important to them, and designed to meet (or exceed) their expectations?
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Are We Ready to Share Again?
Revisit our recorded webinar to hear new research exploring current and potentially future shared mobility trends.
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Are EV Owners Charged Up about Quality?
Listen in to hear research exploring automotive quality perceptions in electric vehicles.
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Shifting Autonomous From ‘Scary’ to ‘Safe’ for Drivers
We share research and tips to help auto manufacturers and marketers promote the safety of autonomous and ADAS features.