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B2B CX Sessions
A series of roundtable discussions with CX practitioners and experts who work in B2B.
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Beauty Buying Behavior: Decoded
Is retail therapy over? We share insights from the Beauty industry relevant for all marketers driving their omnichannel strategy.
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Has the commute finally changed?
In a November survey, half of full-time workers in America reported working from home more often due to the pandemic, plus an additional 21% who said their habits hadn’t changed. Only 6% said they were working remotely less often.
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How to gauge effective messages for electric vehicle shoppers
Most people agree climate change is the result of human activity, and that they need to reduce waste and pollution.
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Driving Quality
Read more about quantifying the connection between quality and loyalty in automotive purchase.
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Four ways to make cryptocurrency more user-friendly
As financial technology and financial services consider more mainstream offerings of cryptocurrency and blockchain investment vehicles, the user experience needs improvement.
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When Difference doesn’t mean Different: Understanding cultural bias
Learn about the approaches you can take to continue to benefit from global studies and gather reliable, efficient and effective results in the face of cultural response bias.
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Electrification adoption will accelerate but self-driving acceptance may slow
There are signals people's preferences are changing - read our latest point of view.
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Customer Needs in Times of Crisis
Lessons and challenges from the automotive sector highlight opportunities for all industries.
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The Forces of Customer Experience
Learn about our human-centric framework that helps drive stronger relationships through a better understanding of customers’ functional and relational needs.