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Customer Experience Management: A Step By Step Approach
Engagement. Insight. Action. Embedment. These are the four critical steps to implementing a successful customer experience management program.
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Drive Your Results With Target-Setting Analytics
Do you know the answers to these: How can strategic target-setting help achieve best-in-class industry performance? How should targets be set for each operating unit? When is it time to reassess your target? We do.
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For Mobile Banking, It Pays to Know Consumers
The world is becoming increasingly digital. And this is arguably impacting the financial services sector more than any other industry.
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Are Americans Ready For Retirement?
At Ipsos Loyalty, we keep an eye on the horizon as a commitment to our brokerage and investment fund clients.
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The Wallet Allocation Rule: Winning the Battle for Share
The Wallet Allocation Rule — written by Ipsos Loyalty's Chief Strategy Officer, Timothy Keiningham (co-authored with Lerzan Aksoy, Luke Williams, and Alexander Buoye) — presents a revolutionary approach for winning the battle for share of customers' hearts, minds, and wallets.