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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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Keeping inclusion at the heart of qual for best-in-class research
How can you use qualitative research to ensure intersectional storytelling? Revisit our on demand webinar now.
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Topic Modeling: A new approach to spotting consumer insights
Consumer trends emerge, take hold, then go out of style faster than most marketers and insights pros can keep up with.
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Attitudes of the Affluent Towards Wealth and the Ultra-Rich
Read on to discover how and why the issue of fairness is key to Affluent attitudes.
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The Experience of Race for Affluent African Americans
How do the attitudes towards race differ for the affluent subgroup as opposed to the non-affluent? Read on for surprising insights.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.