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Pearls of Wisdom: Principles of effective advertising
Revisit our presentation showcasing why some ads are simply more effective than others.
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COVID-19: The Generational Impacts on Affluent Consumers
Six months into the pandemic we see that it is a historic life changing event.
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COVID-19 is not all gloom for doom
Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.
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Brand Messaging in Times of Crisis
As we welcomed in 2020, no one could have predicted the tumultuous and historical days that lay ahead.
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Ipsos.Digital: DIY Solutions Demo & Case Studies
Revisit our broadcast to watch a live demo of our DIY tool.
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What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.
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Covid-Inspired Lessons Learned for Brands
Does your brand have a responsibility in the face of the challenges posed by Covid and racial injustice? Yes.
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Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
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Affluent African American Consumers in Context
Ipsos shares data through a new lens, to illustrate how a pervasive climate of racism impacts the behavior of African Americans.
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How brands can understand the two mindsets of Americans
New spikes of the coronavirus and civil unrest across the country have Americans wavering between two mindsets.