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Beyond Purpose: Inspiring Action Through Citizenship-First Marketing
Learn more about the citizen consumer, and how brands can go beyond purpose and focus on positive change to harness consumer optimism and drive business success.
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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Directing Change: Ipsos and Paramount Impact Story
Read more about how Ipsos and Paramount took a behind-the-scenes look at inclusion in advertising.
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Sports (and sports fandom) in America
Revisit our on demand webinar to hear more about how Americans watch and consume sports.
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The world is moving fast. Ipsos moves faster.
Your margin for error is getting smaller. Your budget is getting tighter. And across industries, from middle management to the C-suite, you and your colleagues are being challenged to adapt and grow more efficiently than ever before.
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Empathy or Emptiness: Unravelling the Impact of AI on Human Connection
Revisit our webinar to hear insights from pioneering studies on the interplay between AI and human moderators and respondents.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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Ipsos Business Insights Collective
The Business Insights Collective is a community of B2B decision makers who provide always-on feedback to companies looking to understand their target audience.
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How trusted AI from Ipsos can help you grow faster and smarter
How can I use the revolutionary technology of generative artificial intelligence to help grow my business, while still trusting that the output is safe and reliable?