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Short-Form Social Misfits
The next creative shift that will drive advertising effects in TikTok, Instagram Reels and YouTube Shorts
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Beyond Income Labels: Innovation, Inclusion & Insights
Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Commerce Redefined: TikTok’s role in ushering in a new era
Ipsos and TikTok reveal how the platform's unique blend of discovery, authenticity, and seamless shopping is revolutionizing the way consumers and brands interact in the new era of commerce.
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Acting with an Empathetic Marketing Mindset
Discover how an empathetic marketing mindset fosters meaningful connections, supports brand choice and contributes to Brand Success.
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Supplier Diversity: Innovation, Inclusion & Insights
Supplier diversity is not only about supporting women, minority, and veteran-owned businesses, but also about business health and sustainability by preventing supply chain disruptions, accessing new markets, improving brand reputation, and much more.
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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How Compelling Creative Drives Business Results
A new white paper by Ipsos and TikTok identifies strategies for crafting content that truly resonates by demonstrating empathy, variety, and impact.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.