Search
-
Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
-
Strive for More 2.0: The Female Portrayal Guide for Growth-Obsessed Marketers
The brands that commit to closing the portrayal gap — and pushing beyond traditional narratives — will be the ones that win with women, and all consumers, and drive long-term impact.
-
Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
-
Ipsos Business Insights Collective
The Business Insights Collective is a community of B2B decision makers who provide always-on feedback to companies looking to understand their target audience.
-
The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
-
Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
-
Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
-
The New World of Work: Innovation, Inclusion and Insights
Listen in as our expert panel discusses innovation, inclusion and insights on connecting with employees and B2B audiences.
-
Insights Drive Impact
Take a look at these inspirational use cases of qualitative research methodologies. Our latest edition explores the future of work, financial services and healthcare.
-
Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.