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Know the New America: Growth Audiences
Revisit our webinar featuring leaders in corporate reputation, marketing, and social impact sharing insights on bringing more expansive understanding in the workplace and the marketplace today.
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Welcome to The Path
Meet Suntory Global Spirits’ Global VP, Insights & Analytics, Innovation and Marketing Excellence, Jing Mertoglu - she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Insights to Activate: Know the New America
Hear how leaders across industries, like CPG, retail, tech, healthcare, and others, can leverage polling data, market research, and strategic foresight to build resiliency and meet the needs of their clients and citizens.
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The Rising Tide of Private Labels: How name brands can stay afloat
By embracing innovation, building strong brand equity, enhancing the customer experience, and adopting strategic partnerships and omnichannel strategies, name brands can thrive in the face of competition.
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From Analytics to Action: How Nationwide Transformed Marketing Measurement
Revisit our on-demand webinar for an insider's look at Nationwide's marketing measurement transformation.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.