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Ipsos Risk Informer: Anticipate Risk. Respond Rapidly.
Ipsos Risk Informer is a proprietary, real-time, Gen AI-powered platform that gives your organization the ability to monitor your programs, operations, or strategies anywhere in the world.
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Insights to Activate: Know the New America
Hear how leaders across industries, like CPG, retail, tech, healthcare, and others, can leverage polling data, market research, and strategic foresight to build resiliency and meet the needs of their clients and citizens.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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Improving access to healthcare by removing transportation barriers
Read how understanding the gaps and issues people face can give transportation planners, policymakers, and healthcare providers the data they need to tackle these problems in their communities.
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Ipsos Update - November 2024
Mental Health, AI, Infrastructure … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Misfits and the Machine: Why AI alone can’t crack creative effectiveness
In the second of our AI in Advertising papers, we explore the benefits and limitations of using AI in ad development.
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How ads went for gold at the 2024 Summer Games
How effective were this year’s Summer Games ads? Using Creative|Spark AI, Ipsos’ AI-powered ad assessment tool, we tested 31 ads across multiple different categories. Here’s what we learned.
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A New Era for Pharmaceutical Advertising
New fair-balance rules are here. By prioritizing creative quality, leveraging branded advertising, and listening to the voice of target patients, pharmaceutical companies can continue to effectively reach and engage their target audience.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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AI in Advertising Research
Read how AI ad evaluation tools can be more connected to human creativity, used more widely in advertising research, and in turn, help brands to get to more effective advertising.