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Be bold, be creative: do research!
Discover how early communication research enables marketers to make more creative, bolder advertising… faster.
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In a world of facts, ideas are king
Discover why compelling ads are more than just a checklist of behavioral triggers.
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Media Optimization
Does your media plan maximize value, or just cut costs? We share seven tips to optimize your budget.
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Should Brands Try to Change the World?
As more and more brands take on social issues, acceptance of short-term backlash, particularly through social media, will be par for the course.
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The New Dimensions of Luxury
Emotions are a big factor in Affluencers drive for luxury goods and services. We tell you why.
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Brand Storytelling Genius
Discover how Coca-Cola developed an effective ‘partnership’ with Santa Claus in a series of holiday ads that stretch through the better part of a century.
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Story Creation in the Digital Age
Storytelling remains critical but today the victors are those who curate story worlds with content from multiple co-creators.
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Storytelling in the Digital Age
View this on demand webinar to hear five principles advertisers need to get right in order to succeed in the years ahead.
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Meet the hosts most likely to influence your holiday gatherings
Starbucks was playing Christmas music as early as last weekend and Home Depot displayed decked out trees before that. The holiday season that drives the nation’s economy is here.
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How Netflix and Spotify are influencing American car culture
Vehicle subscriptions are the latest innovation shaking up how the automobile has played in American culture.