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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
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Ipsos U.S. Hispanics: the future is here and it’s not acculturated
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
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Reaching and Researching the Changing Viewer
Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
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Public More Open to Tech Companies Sharing their Data – But There’s a Limit
Caution Ahead: 71% of consumers would stop doing business with a company if it gave away sensitive information without permission.
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How will digital collectibles factor into Affluent sports collections?
Look at any sports collector’s “fan cave,” and you’ll likely see trading card albums, autographed photos, uniforms and game equipment.
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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COVID-19: The Generational Impacts on Affluent Consumers
Six months into the pandemic we see that it is a historic life changing event.
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COVID-19 is not all gloom for doom
Some brands succeeding during the COVID-19 pandemic have an unlikely but common theme: doom.
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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.