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How Affluents Navigate the Ever-Changing Media Landscape
Revisit our on demand webinar to hear new findings from our latest research on the state of the evolving relationship Affluents have with video and audio streaming media.
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What the Future: Reality
Revisit our foresight webinar to hear new data and interviews with industry experts about the future of reality – and what that means for brands.
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What the Future: Music
Watch our on demand webinar to hear new data and interviews with industry experts about the vital role music plays in our lives from entertainment to mental health – and opportunities for brands.
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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On the Road Again: Affluents and Their Joy of Travel
With COVID now less of a concern, listen in we explore what the “new normal” looks like for Affluent travel, and the lasting impacts of the pandemic on travel planning considerations.
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Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
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Fiscal Fitness: How Affluents Flex Their Financial Muscle
Revisit our recorded webinar exploring how Affluent Americans manage their money, including investment preferences, financial outlook and more.
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.