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What difference does the mood make when advertising during sports events?
Discover just how much your advertising ROI can be impacted when a fan’s sport team is defeated.
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How Sequencing Ads Drive Impact
Download our paper featuring results of a study commissioned by YouTube to prove and quantify additional lift for five possible video ad sequence structures.
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Why we can’t live without digital media
It looks to me like Judy is always “on her phone” but, in truth, she’s organizing her time, connecting with friends, helping her brother nail an interview, vetting lunch spots or keeping up on current events.
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The Millennial-ization of premium spirits
Michael Baer takes us through Millennial and iGen trends in luxury beverages. His vice: Manhattans, perfect and up.
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Affluent Retirement: The Financial & Psychological Realities
View our on demand webinar focused on affluent consumers and what retirement looks like to them.
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US Parents 2019
Ipsos’ Janet Oak shares her insights and new data with eMarketer in their comprehensive report about parenthood today.
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Affluencers & the Power of Authentic Influence
Affluencers are not celebrities, vloggers or social media stars. Their influence isn’t based on social status or vanity metrics, but on authenticity, and is built from the ground up.
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The Super Bowl Creative Tool Box
No other single event allows creatives to garner such a significant and captive audience. Consider these tips when developing your next ad.
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2019 Affluent Outlook – What a Difference a Year Makes
For affluents, agreement that the past year was good for them falls below 2018 on three key measures: good for them personally, for their career/finances, and for their family.