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These 14 ads were all winners at the Super Bowl. Here's why.
Hard data, from biometric monitoring to real-time surveys, tells us that these are the most successful ads of Super Bowl LVI
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Advance or Retreat: Will Affluent Americans be Bullish in 2022?
Revisit our on demand webinar to hear the latest research on Affluents’ expectations for the new year, and what it means for marketers.
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Taking Real Steps to Address Climate Change
We share insights to help brands understand how consumers think of and act upon sustainability initiatives.
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Media Still Matters: Affluents Deep Connection with Media Brands
Discover how and why Affluents connect with beloved media brands, when marketers can best attract their attention, and the types of content that are most appealing.
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Ipsos U.S. Hispanics: the future is here and it’s not acculturated
U.S. Hispanics offer a vast and rich opportunity for brands and marketers – but you need to root engagement in the reality of today’s hypercultural Latino.
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Reaching and Researching the Changing Viewer
Revisit our Media Summit here – 21 experts, 5 sessions, 1 keynote – exploring the future of media and entertainment.
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Are consumers ready to embrace esports stars as endorsers?
Celebrity endorsements continue to be a go-to strategy for brands, despite mixed results.
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Women in Advertising
Our latest paper looks at how brands will benefit when positive and modern female gender representation is evident in the advertising.
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Corporate Social Responsibility: Marketing Gimmick or Sound Public Policy
Revisit our recorded webinar to hear research on how Affluent Americans view the social policies of companies and the impact these programs have on perceptions and purchases.
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Get Real, Get Creative!
Discover insights that offer real understanding to help marketers climb the creative effectiveness ladder