Search
-
Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
-
Affluent Consumers During Covid: Part 1
Read part 1 of our article exploring how brands can fulfill pent up demand.
-
Brand Strategy & Communications in a Covid World
Hear our panel of experts illustrate how Covid-19 will impact brand strategy and communications through the lens of behavioral science.
-
Breaking the Mold: Is Risky Creative Effective?
Burger King’s marketing has attracted applause and acclaim for their collaboration with some of the best creative agencies on the planet. Is it paying off?
-
Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
-
Affluents & The Smart Home 2.0
Watch our on demand webinar to hear about Affluents and their relationship with, behaviors, and attitudes about smart home products.
-
Affluents & Social Media: Usage, Trust and Influence
View our on demand webinar exploring Affluents and their relationships with, behaviors on and attitudes about social media.
-
Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
-
What difference does the mood make when advertising during sports events?
Discover just how much your advertising ROI can be impacted when a fan’s sport team is defeated.