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The Power of the African American Affluent Consumer
Revisit our recorded webinar to better understand who Affluent African Americans are, and why their spending power makes them a critical component of every savvy marketing plan.
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Do people really care about purpose at the point of purchase?
If 2020 has taught brands anything, it’s that they must play an active role in helping society and creating sustainable solutions for a better future. But how does that influence the decisions people make when it comes to taking out their wallets?
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Banking on Affluent’s Financial Outlook
Discover research and insights that financial professionals and companies need to understand to build relationships and manage portfolios that last.
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For Affluents, is it Time for Optimism?
Here's how to reach affluent Americans as spring approaches, vaccinations increase and the world re-emerges
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We need to talk about ads
Why only some advertising gets talked about on social media and becomes famous
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New Ways to Reach the Wealthy
The old ways of messaging to Affluents don’t work anymore. Marketers should focus on one mission: Messaging that makes people feel close to others.
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The Demographic Gaps of Media as a Stress Relief
To state the obvious, 2020 has been stressful. Let’s explore our use of media to cope with this year’s plethora of stresses.
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Affluent African American Consumers in Context: Traveling While Black
Ipsos dips further into its Affluent segment travel behavior data to provide a detailed perspective on experiences of Affluent African Americans.
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Affluent American Pent-Up Demand & COVID
View our on demand webinar featuring recent research about future planned purchases as Affluent Americans actively return to the marketplace.