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The evolved role of TV in the "Lockdown Family HH"
Yes, viewership is growing and evolving – but so is the role TV is playing and the needs it fulfills
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Lockdown TV Viewing: From ‘Me’ to ‘We’
How should media companies be tailoring their programing to these emerging viewership patterns?
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Why Distinctive Brand Assets are a Driving Force
Are you maximizing the power of your brand’s assets? We share tips for your creative team.
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The Most Engaging Ads of Super Bowl LIV
The secret sauce behind this year’s winning ads by Doritos, Google, and Michelob Ultra.
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Driving the Path to Successful Super Bowl Auto Advertising
We passively tracked the biometric response of an audience as they watched the live game, the commercials, half-time show, and everything in between – and are sharing the results here.
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Slowing Down to be Faster
Combining the views of industry experts and using Ipsos insights, this paper looks at the importance of investing time at front end of the development process to drive better business results.
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Affluent Millennial men and the grooming paradox
Michael Baer’s WTF Beauty article highlights the opportunities for marketers to ignite interest, education and spending by this significant segment. His favorite grooming product? Aquage hair paste.
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Segmenting US affluent travelers
With vacation season in full swing, many of us are solidifying last-minute travel plans or checking off final to-dos before heading out to enjoy some time away.
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OTT Affluents: The New Golden Age of Video & Content
View our on-demand webinar to learn more about the consumers who are at the forefront of video and content consumption.