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Welcome to The Path
Meet MetLife’s Head of Customer Insights & Analytics, Martyn Crook – he is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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ESG Priorities for Multinational Corporations
In this bird’s eye view of ESG priorities we highlight some of the most pertinent issues for each industry, as well as an overview of the extent of differentiation in effectiveness for the main companies in the industry.
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Decoding Misinformation: Why we fall for fake news
Understanding the factors that influence a person's ability to distinguish between real and fake news is crucial to tackling the misinformation crisis.
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Know the New America: Insights to Activate
Read more about how the 2024 election has reshaped the terrain for citizens and businesses around the world.
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Insights to Activate
Insights to Activate is a monthly series exploring a range of timely topics, featuring impactful insights that you can activate tomorrow.
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Avoiding the Activist Trap in ESG Marketing
Read why companies need to look beyond the loudest voices in the room, move their focus beyond the Activists, and focus on engaging the ‘overlooked middle ground’ in their ESG initiatives.