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Welcome to The Path
Meet MetLife’s Head of Customer Insights & Analytics, Martyn Crook – he is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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The Inside Track: 2024 Election Briefings
View our on demand webinar briefing for data and trends transforming the country – and how that will impact the 2024 elections.
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Accelerating with Gen AI: 3 client stories to inspire you
Revisit our on demand webinar to hear inspirational stories of clients leveraging our best-in-class generative AI research solutions.
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How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
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Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
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What the Future: News
Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.