Search
-
Political Perspectives: Interviews & News
On a regular basis, Ipsos experts are invited to share our research data and insights. Click here for the latest in media news articles and interviews.
-
B2B 2025 Buyer Journey Trends
Revisit our webinar to hear select findings from our upcoming 2025 B2B Buyer Trends report, based on a survey and discussions with the Ipsos Business Insights Collective.
-
How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
-
How brands can appeal to Gen Z’s desire to ‘live for today’
Why focusing on future benefits, like with sustainable products, may not be the most compelling angle for brands trying to connect with younger consumers
-
Conversations with AI Part VI: AI-powered moderator bots: Enhancing empathy or eroding connection?
In the sixth white paper of our AI series, we explore the role of a Moderator Bot powered by generative AI within qualitative research.
-
Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
-
How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
-
How a blog can build a niche into a marketplace
Social shopping isn’t just about influencers: it’s about purchases driven by passion. Carryology’s Taylor Welden discusses community, brand loyalty, and the people who believe in better bags.
-
What Regulators Need to Know About Third-Party App Installers
If regulators want to create a competitive app installer market, consumers must be able to have a fast, easy download experience, while still feeling safe.
-
Shifting Shoppers’ ESG Attitudes to Action
Discover how ESG plays out for shoppers, manufacturers and retailers, what the roles and responsibilities are for each party, and how understanding and the use of relevant information can incentivize shoppers to change behaviors.