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Connecting with Teens: Innovation, Inclusion and Insights
Listen in as our guests explore changing consumer behaviors, connecting with GenZ teens (and their parents), and unique ways to uncover and use insights.
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Insight Out: An Ipsos Podcast
A monthly podcast exploring emerging trends, budding innovations and creative ways to get closer to real people in real life.
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America in Flux: Looking Ahead
Revisit our recorded webinar to watch ethnographic video segments of our respondents dealing with the challenges of 2021.
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Our Hybrid World: Technology’s Role in Supporting a Balanced Lifestyle
Hear new insights about how consumers are navigating through a hybrid existence and the role brands can play in supporting having a balanced lifestyle.
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Women in Tech Roundtable: Innovation, Inclusion and Insights
Listen in to hear strategic career and business insights shared by some of the most talented female leaders in media, marketing, and technology today.
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The role of culture in a global crisis
Shared values shape individual behavior, and this is even more evident during the coronavirus pandemic.
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Understanding Consumers’ Complex Relationship with Food
View our on demand webinar to hear how real consumers are coping through the pandemic.
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Advisory Services
As marketing and strategy are increasingly challenged to become more consumer-centric, Ipsos' Advisory Services combines the rigor of management consulting with the rich consumer understanding of market research, all complemented with the actionability of a marketing agency.
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Mobile
Over the past few years, we have seen an increased proliferation of mobile across the world. Not only have we seen the number of mobile users grow worldwide, but we've witnessed increased engagement of consumers with their mobile devices for a variety of everyday activities, whether it's watching videos, shopping, making purchases, or simply accessing the internet. We are now past the mobile tipping point, with mobile overtaking fixed internet access in many markets, across developed and developing economies. Consumer interactions with brands are, more than ever before, fragmented and multi-layered. Consumers are leading busy lives, and multi-task routinely in their day. Consequently, many of the planned brand exposures are missed and recall relevancy is eroding faster than expected.