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From Floundering to Flourishing
People are ready to lighten up, and there is a role brands can play in helping them.
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From Pet Chickens to Prototypes
We share tips for when and how to reenter face-to-face, in-person qualitative research.
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Breaking Down the Pandemic Wall
Revisit our recorded webinar for a detailed look at the forces behind the so-called ‘pandemic wall’ as told through online community and social conversations.
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Why it’s time for brands to go all-in on augmented and virtual realities
The promise of augmented and virtual reality as development and marketing tools for brands and manufacturers is becoming clearer.
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Shelter in Place: How companies can ease customers’ housing anxiety
Americans’ worries about missed rent or mortgage payments are an opportunity for companies to step in and build trust.
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What Will The American Pantry Look Like Post-Pandemic?
Puppuccinos? Ipsos identifies consumer trends that are likely to fade away - or stick!
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Post-Pandemic Qualitative Shift & Outlook
Revisit our recorded webinar to hear learnings from this big pivot and what it means for the future of qualitative research across business sectors and objectives.
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How our changing home life is changing how we buy and store pantry items
The acquisition and storage of food and household goods has been a roller-coaster ride for American families the past year. So what does this mean for the future of the pantry? What should brands do to prepare?
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Brand Purpose Through the Lens of Personal Values
Revisit our recorded webinar to hear insights from Ipsos online communities and social intelligence addressing the relationship between personal values and brand perception, and how brands can bridge intent with action.