Search
-
Decoding Culture to Better Connect with Consumers in 2020 & Beyond
Stay relevant. Without a deeper cultural understanding of your consumers, brands may struggle to build meaningful, authentic and intuitive engagement.
-
Global Views on Building Back After COVID-19
Revisit our dynamic panel discussion with insights gleaned from our online communities.
-
What consumers agree on brands participating in racial justice issues
Participants in an ethnographic study highlight divisions about how brands approach the Black Lives Matter movement and racial justice.
-
Want your message to resonate in the crisis? Preach what you practice.
Here’s how brands can break through the sea of sameness to connect with their audiences.
-
Top Social Media Sites Combating Misinformation
Read our article exploring how the world’s top social media sites are combating misinformation in an uncertain time.
-
No travel? No problem!
Grounded by budget or global circumstances? Keep your learning plan on track with these approaches that deliver qualitative insight from afar.
-
Gender means more than you think it does
The conversation around gender is shifting. No longer is it just about traditional gender roles. Now, it’s about the role of gender itself.
-
Unpacking Social Intelligence
There’s a lot of amazing things happening in the social intelligence realm for insights today, but it’s not being leveraged as broadly it could be. Hear why!
-
Digging for Insights Podcast: Career Advice & MR Trends
Ipsos’ Lisa Gudding offers tips and advice for those interested in pursuing a market research career.
-
What do boy bands have to do with beauty?
Kristy Click’s WTF Beauty article looks at the social conversation around K-beauty. Among her favorite beauty products, are mascara which amplifies her eyes.