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Inflation Nation: How Americans are Coping One Year Later
How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.
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Driving authentic engagement in large online communities
Ipsos online communities offer the unique ability to move seamlessly between qual and quant research - here's how we deliver authentic human context at scale.
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What’s trending in online fashion conversations
Social data reveals new insights about fashion trends, brands, and shoppers, especially the Gen Z.
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Exploring the CBD Drinks Market
Everyone has heard of CBD. It’s on the lips of college students, fifty-somethings, maybe even your parents, and it's (allegedly) making everyone feel much more relaxed.
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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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When and how to reenter face-to-face qualitative
We explore three considerations as you start bringing back in-person qualitative research projects.
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Laughter is the best medicine
How understanding generational differences in comedic sensibilities can help connect your ads with the right people
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Supply Chain Pain and Social Media: Lessons for Brands
Social media conversations and search data around supply chain issues reveal key consumer challenges and opportunities for brands to help address pain points.
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Five Ways Artificial Intelligence Supercharge Your Social Insights
Advances in machine learning and data science techniques have made social data more valuable and actionable for marketers and insights pros.
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Three insights about why workers are quitting
Using social, survey, and search data our analysis uncovers new motivations driving worker resignations.