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B2B 2025 Buyer Journey Trends
Revisit our webinar to hear select findings from our upcoming 2025 B2B Buyer Trends report, based on a survey and discussions with the Ipsos Business Insights Collective.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Recession Anxiety and Consumer Perspectives in 2023
Listen in as our online community and social intelligence experts share up-to-the-minute consumer perspectives about the current state of the economy, and tips for brands.
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The Rise of the Conscious Shopper
Consumers are adopting a ‘need vs. want’ mentality. Here’s what brands need to know about how consumers are being impacted by current economic pressures.
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Social media users’ 2023 resolutions: health and finances first
New insights unveiled by Synthesio’s online conversations analysis related to New Year’s Resolutions finds that social media users say they’re focused on health, financial wellbeing, as well as new purchases in 2023.
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Fashion Weeks: Has K-Pop stolen the shows?
Four takeaways from Synthesio social data about 2022 global Fashion Weeks.
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Why is cryptocurrency still confusing?
Social data reveals what’s holding consumers back from embracing crypto
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Inflation Nation: How Americans are Coping One Year Later
How will consumers’ response to inflation impact holiday shopping plans. Listen in for strategic insights.