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Beyond Income Labels: Innovation, Inclusion & Insights
Revisit our discussion exploring how changing consumer behaviors, especially among resource-restricted households, are impacting the workplace and marketplace.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Persuasive, Powerful, and Human-Centric Storytelling
Revisit our on demand webinar to hear inspirational stories of clients leveraging our diversified set of qualitative research solutions.
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Qualitative Insights — The heart of your business
How do I understand the deep motivations of my customers beyond demographics, but quickly, efficiently and in a way that can be easily translated into action?
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Conversations with AI Part IV: AI-assisted knowledge libraries and curation
How do you get the most out of all of your knowledge? Ipsos has developed an AI-infused Curation platform to make large scale document curation more efficient and effective.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Truth, Beauty, and Justice: AI in 2024
Revisit our recorded discussion to hear more about the three necessary domains for evaluating AI - Truth (accuracy), Beauty (fertility), and Justice (fairness) - and the implications of each from the perspectives of our guest panelists.
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Ipsos Synthesio unveils Signals GenAI, providing instant consumer insights
Signals GenAI, our pioneering Generative AI platform app, empowers you to transform real-time consumer signals into actionable insights within just 60 seconds.
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Does your team have enough empathy?
Take our empathy quiz to assess how consumer and customer centered your organization is at the moment.