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Personas in the Age of AI
Learn more about how AI-powered persona bots are changing the way personas are created, used, and their inherent benefits and limitations.
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Insecurity in B2B Data Security
Take a look at insights from the Ipsos Business Insights Collective, exploring the perspectives of senior decision-makers on the evolving challenges of data privacy and security, and outlining the crucial steps organizations must take to fortify their defenses in the digital age.
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Ipsos Business Insights Collective
The Business Insights Collective is a community of B2B decision makers who provide always-on feedback to companies looking to understand their target audience.
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The Right Blend: A quick guide to ensuring high-quality B2B market research sample
Here’s the 5 things client-centric B2B companies should do to ensure they are making decisions with high-quality data.
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Does AI have a halo with B2B buyers?
Here’s what marketers need to know about B2B buyers and users when positioning AI-powered software.
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Decision Makers or Decision Breakers?
Read more about why B2B research fraud can cost you millions and how to prevent it.
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The New World of Work: Innovation, Inclusion and Insights
Listen in as our expert panel discusses innovation, inclusion and insights on connecting with employees and B2B audiences.
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Insights Drive Impact
Take a look at these inspirational use cases of qualitative research methodologies. Our latest edition explores the future of work, financial services and healthcare.
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Decoding the patient journey with social insights
Social insights have become a critical component of understanding patients, HCPs, and caregivers – and a key input into developing products and services that meet their needs.
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Winner of Adweek’s Readers’ Choice: Social/Influencer
Ipsos’ Synthesio is among the 22 ad-tech and mar-tech companies and services honored with a win!