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Change Means Friction
By understanding and leveraging cognitive conflict, businesses and policymakers can develop more effective strategies for driving positive change in consumer behavior, social attitudes, and more.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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How electric vehicle incentives can charge the market
What policymakers need to know about public opinion to create an equitable and accessible EV market across the country and in key states.
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Shifts: Automation, financial inequality and social commerce
Ipsos Strategy3’s Trevor Sudano explains how forces like inequality, influencers, and artificial intelligence could shift the future of shopping.
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Why all the world’s (going to be) a store
From one-click checkouts to interactive ads, Publicis Groupe’s Angel Bellon thinks innovation will lead to new ways to shop. Here’s how inclusion and international influences could fit into that picture.
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How an immersive shopping simulator leads to richer insights
A new software solution could help merchandisers gain deeper insights on the shopper perspective. Ipsos’ Brendan Light explains.
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How stores are becoming gateways to experiences
MBH Architects’ Helen Herrick thinks tomorrow’s shopping experiences will be not just transactional, but impactful, too. Here’s how brands can build more immersive experiences.
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How retailers can create seamless shopper experiences
From in-app purchases to augmented reality, we’re in a golden age of purchase methods. But brands need to understand the customer experience in order to keep these channels cohesive and convenient, says Ipsos’ Eda Cetinok.