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Welcome to The Path
Meet Suntory Global Spirits’ Global VP, Insights & Analytics, Innovation and Marketing Excellence, Jing Mertoglu - she is from our latest class of Insights and Analytics leaders, sharing her career advice via award-winning ‘The Path’.
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How Trump reshapes the world for brands
Nine global trends explain the ways the new administration will affect the way you do business
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What the Future: News
Revisit our foresight webinar exploring new avoidance, generational gaps in new consumption, fears about misinformation, and more.
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Ipsos Update - October 2024
Trends, News, Ageing … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Synthetic Data: A Guide to Responsible Adoption
Synthetic data, powered by AI, is poised to transform the market research industry. Recognizing the potential (but also possible pitfalls), our clients asked us to provide Ipsos’ trusted perspective.
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Ipsos Update – July 2024
AI, Refugees, Crime … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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Ipsos Update – June 2024
Generations, Equality, Pride … Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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How shopping will be omnichannel, omnipresent and omniscient
What the Future editor Matt Carmichael looks at the forces that are redefining retail – from social shopping to immersive stores – and what they mean for mom-and-pop shops, e-commerce, and everything in between.
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Shoppers want AI as a shopping tool, not a salesperson
People are excited about AI – but in retail environments, brand managers should focus on the implementations they’re most excited about, says Ipsos’ Zach Sanders.
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Ipsos releases the 2024 edition of the Reputation Council report
The Reputation Council is a definitive guide to the latest thinking and practice in corporate communications and corporate reputation management, from senior communicators at many of the world's most respected companies.