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Nationally, Harris holds a small lead over Trump
New Ipsos polling finds that among the same group of Americans there has been some movement towards Harris
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Trump and Harris are locked in tight race among voters in swing states
New Ipsos swing state polling finds most would like to see a code of ethics and term limits for the Supreme Court
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How brands can grow with purpose and profit through Ipsos’ “ABCs of ESG”
Ipsos’ newest Insights to Activate launch explores how decision-makers can leverage ESG principles to craft purposeful, profitable, and productive brand strategies
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Nearly half of families report taking out student loans, up from this time last year
However, 2023-2024 reported college spending is stable compared to 2022-2023
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Brands in the context of a changing America
Five charts on the shifting values of American society, where that leaves brands, and what Tom Hanks can teach us here
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Here’s what makes somewhere the best place to live
Americans want to live in places that are affordable, safe, have a good climate, and offer us the ability to take care of ourselves and our households, according to the Ipsos Consumer Tracker.
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Americans' personal outlook is pretty positive
Americans who are retired feel pretty good about their personal outlook, and those with jobs aren't far behind, according to new data from the Ipsos Consumer Tracker.
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Ipsos Announces Four Promotions to Enhance Client Focus
Four leaders from across Ipsos — Lisa Gudding, Jessica Gates, Wendy Wallner, and Mike Bellmont — receive promotions for senior leadership roles
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Reuters / Ipsos Core Political Survey: Presidential Approval Tracker July 2024
The July Reuters/Ipsos Core Political shows that Americans are concerned with the economy, followed by political extremism and immigration. Seven in ten Americans believe the country is headed off on the wrong track.
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Is Buy Now, Pay Later here to stay? Here’s what the data says
According to the latest wave of the Ipsos Consumer Tracker, half of Americans have “purchased an item and paid for it in installments" — but who's carrying a balance, and who wants to spend with BNPL again?