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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
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Ipsos recognized by Forbes as one of America’s Best Employers for Women 2025
Our commitment to culture helps us attract and retain some of the industry’s brightest stars and best minds — and keeps Ipsos innovative, disruptive, and a great place to build a rewarding career.
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Ipsos wins ANA B2 award for The Path insights series
Ipsos recognized for excellence in business-to-business marketing with prestigious bronze GEM award from the Association of National Advertisers
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Gender
The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.
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Change is happening too fast… and too slowly
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Ipsos Core Political Survey: Presidential Approval Tracker (11/02/2022)
Americans remain pessimistic about the economy and President Biden's approval rating at 40% with less than one week until the midterm elections
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SeeHer and Ipsos show how positive depictions of females in advertising can lead to superior business outcomes
SeeHer, in partnership with Ipsos, built a predictive, data-driven model that enables brands to forecast the impact of their ads during the development stage
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U.S. consumer sentiment rises back above the 50-point mark
Current, Investment and Jobs sub-indices all show significant gains
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Lindsay Franke, Head of Ipsos Creative Excellence, Joins ARF Board of Trustees
This appointment serves to recognize Franke’s leadership at Ipsos Creative Excellence.
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Ipsos is first research member to join SeeHer movement
After using SeeHer’s groundbreaking Gender Equality Measure® to assess thousands of ads, Ipsos joins leading global movement to eliminate gender bias in advertising and media