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Ipsos, in partnership with W. Capra, announces 2025 Channel Check-IN: The C-Store Experience
Exclusive study will evaluate and rank how leading convenience store and travel center brands perform against customer expectations
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Gen Z: Key takeaways, data, and strategic insights
Here’s Ipsos' best and freshest data and actionable intelligence on Generation Z for business leaders, policymakers and insights professionals
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Ipsos strengthens its position in the North America Automotive market by acquiring the New Vehicle Customer Study from InMoment
Ipsos, one of the largest market research companies in the world, announces the acquisition of the New Vehicle Customer Study (NVCS) – the largest and longest-running syndicated automotive program in North America from InMoment.
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Money
In this issue of What the Future, read how digital currencies, financial inclusion and the sharing economy are reshaping our relationship with money. Ipsos' exclusive global research reveals key insights for brands and media in this transformative landscape.
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Interest in electric vehicles has tripled. How can automakers take advantage?
More than a third of U.S. consumers are now considering an EV, according to new Ipsos data
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Ipsos Study Finds Dealers Not Ready for Influx of EV Curious Shoppers
US Market Electric Vehicle Boom Requires Dealers to Improve their EV Knowledge and Sales Process
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Are we ready for a cashless future? New Ipsos study shows we’re accelerating in that direction.
The coronavirus pandemic has reduced our dependence on cash. At the same time, our youngest generations already have become experts at using virtual currencies through gaming and virtual experiences.
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Buying while Black: How Racism Colors Spending Patterns for Affluent Black Americans
Longest running survey of Affluent Americans finds distinct buying behavior from Black consumers
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More think opening businesses puts too many people at risk of COVID-19 and we need to wait
A majority of people in some hard-hit countries think jobs lost will not be recovered.
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Ipsos Introduces Kids and Family Center of Excellence with Release of the Family Media Experience Fall/Winter 2019 Survey
Study Highlights Evolution in the American Family’s Media Consumption in the Era of Choice