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Only 40% of Americans feel safer having the military and federal agents in their communities
A majority of people say they would feel safer with more police on the streets, but fewer say the same about armed military and federal agents, according to the Ipsos Consumer Tracker
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People don’t trust AI tools, but use them anyway
Two in three people who use AI tools say they don't trust them, but use them anyway, according to new data from the Ipsos Consumer Tracker
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The Ipsos Care-o-Meter: What does America know about vs. what does America care about?
The Ipsos Care-o-Meter asks Americans what they know about vs. what they care about, twice every month. From sports to political fights, the answers say as much about Americans as they do about the world at large. Here's the latest.
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CIMM Summit 2025
CIMM's annual Summit in NYC is its flagship in-person event, bringing together top executives in media, advertising and research, to debate and discuss the most exciting innovations and critical issues defining the industry.
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Innovation, Inclusion & Insights Webinar Series
Listen in as we invite industry leaders to take part in candid conversations exploring their approaches to innovation, connecting with consumers, and advancing cultural intelligence initiatives.
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Strategic Partnership: Innovation, Inclusion & Insights
Listen in as our panelists discuss what’s fueling effective partnerships today, assess the role creators and media play, and explore how partnership can drive sustainable growth.
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More workers are back in the office, at least sometimes
The number of workers who commute five days a week or more has risen to half (49%), according to the Ipsos Consumer Tracker
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[WEBINAR] Brand America 2025
Over the last century, the global consumer marketplace powered remarkable growth for American brands — but to succeed in the next century, leaders will need a new understanding of purchase intention and trust.
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Are electronics the new luxury?
The top two categories where people say they buy premium, high quality or “luxury” brands are electronics and fragrances/colognes, according to a new poll from the Ipsos Consumer Tracker
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Most Americans aren't seeing positive news about the economy
Few Americans say they're reading positive news about the economy, though more Republicans say they're seeing it than Democrats, according to new polling from the Ipsos Consumer Tracker