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Teen
What it means to be a teen is changing. So is the world youth live in. This issue explores how the beliefs, attitudes and behaviors of adolescents are evolving in an age of social media, climate change, and economic instability, and what these transformations mean for brands, media and institutions.
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Beyond omnichannel retail to convergent commerce
Discover some of the emerging channels where convergent commerce is evident, their impacts on shopper journeys and touchpoint use, and what it means for brands.
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How inflation hits Americans of color harder
Inflation affects white, Black, Hispanic, Asian American and Pacific Islander groups in America in different–but ultimately unequal–ways. Take a look at our latest report.
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Diversity & Inclusion Research Insights
Our research exposes uncomfortable truths, while our experts forge a new path forward.
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Too many Americans can’t afford fresh food. Solutions are close to home.
We asked Americans who live in food deserts how to fix the problem. Here’s what they told us.
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Five ways to defend the customer during economic uncertainty
Now more than ever CX owners need to articulate the value of CX investments and how improvements in CX KPIs translate to revenue. Here’s a guide.
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Crisis Management
With such high expectations of businesses, there is much more room for perceived missteps and loud criticisms from various stakeholders.
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Social Media Conundrum
Corporate communicators must determine whether the risks outweigh the rewards of communicating on social media.
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Social Commerce: Innovation, Inclusion & Insights
Revisit our virtual roundtable discussion about shaping, designing, influencing, and delivering on social commerce.
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Hispanics are gaining wealth in America
Brands looking to target affluent Hispanics should keep in mind the diversity within this subgroup and the role that culture, identity and language play in their lives.