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Ipsos 2024 U.S. Swing State Election Survey – June 2024
A new poll of Americans living in the swing states of Michigan, Pennsylvania, Wisconsin, Georgia, North Carolina, Arizona and Nevada shows that presidential race remains a toss-up
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Most Americans feel fake news will be a big problem in the 2024 Presidential election
Meanwhile, just one in four Americans say they are following news around the 2024 election very closely
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How media sources distort Americans’ understanding of reality
Below are five charts on where Americans get their news, how Americans differ by their preferred news source, and how this contributes to different understandings of reality
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Ipsos 2024 U.S. National Election Survey – May 2024
Information and news silos are the unspoken primary drivers of this election
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Strong generational differences emerge in our news consumption
Nearly half of Americans still tune into one of the three legacy TV networks (ABC/NBC/CBS) regularly for news, but networks just edge social media as a regular news source, according to new polling from the Ipsos Consumer Tracker.
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Americans are noticing shrinkflation, and they’re not happy
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Three guiding principles to help your business navigate inflationary times
As consumer pressure flows down to business pressure, developing the right strategic responses is challenging. These guiding principles will provide grounding amidst the instability.
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Sports: A sure bet to reach the affluent consumer
Connecting sports and the Affluent should be a slam dunk for any marketer in search of a passionate and well-funded consumer.
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Show Me the Money: Affluent Fans & the Economics of Sports
Listen in to hear which sports are most important to Affluent Americans, their levels of engagement by sport, and market value of memorabilia / collectibles – including NFTs.
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Combatting misinformation, bias seen as biggest challenges facing news outlets
New poll examines outlooks on the future of news and patterns of news consumption