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Why electric vehicle interest is stagnating at the worst possible time
A slew of consumer concerns are having a ripple effect on every major player in the EV industry. Here’s how to regain momentum.
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Signs that media is shifting gender perceptions
Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.
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Everyday Sustainability: What Actions Americans are Taking
Revisit our recorded webinar exploring how Americans are addressing sustainability concerns in their day-to-day lives, and the opportunities for brands.
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People are delaying, rather than buying, big-ticket items
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Consumer Tracker.
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Ipsos at Cannes Lions Festival 2023 to demonstrate how Creativity x Empathy puts the extra in the ordinary for brand success
At Cannes Lions, Ipsos experts will bring the latest trends, insights, and creative breakthroughs that are shaping the Turbulent Twenties and highlight new analysis on the three things that have been revealed as fundamental driving brand growth.
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Most Americans are uninformed about gut health and the microbiome
A new Ipsos poll conducted on behalf of MDVIP finds that many Americans are unsure of whether gut health is a fad, and many are uninformed about implications of gut health
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American Workers Mostly Happy with Their Jobs
A new survey of American workers from the Washington Post and Ipsos finds that most workers are satisfied with their jobs, even as a significant minority report their work-life balance swings too far towards work.
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Guns as a public health threat
Below are five charts documenting the rise of gun violence as a public health threat, how Americans feel about the threat of guns, and how gun control may factor into the 2024 presidential race.
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[WEBINAR] Raising the Bar: Unlocking Alcohol Consumption Signals
Join us as we unveil the influence of behavior changes reshaping the future of alcohol consumption.
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Global consumer confidence rises to highest point in sixteen months
All four sub-indices show significant gains as sentiment rises across much of Europe.