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Loyalty: Myths And Realities About Desire

Ipsos Unravels Customer Satisfaction And Retention History, Mythology, And Reality

Marketing Research Innovator Joins Fast Growing Ipsos Insight Health Practice In The U.S.

Senior Executive Joins Growing Consumer Products Division At Leading Market Research Firm

Becki Meyer Brings Extensive Marketing And Brand Management Experience To Ipsos

Reaching The Hispanic Market In The U.S.

Article Examines Core Values And Common Traits Among A Heterogeneous Market

Movie Downloading Awareness Grows; While Many Watch On The Go

Recent Findings From Ipsos Study Reveal Non-Traditional Movie Consumption
Poised To Grow And Vehicle-Based DVD Players Becoming More Prevalent

New Online Omnibus Meets Growing Demand For Survey-Based Research

Marketers Get The Benefits Of A Full-Service, Customized, Proprietary Survey At A Greatly-Reduced Cost With Ipsos US Express Telephone And Online Polls

VoIP Awareness And Familiarity Make Huge Advances

Awareness Up By One-Third, Familiarity Doubles, But Interest Remains Flat, Ipsos-Insight Study Reveals

Direct-to-Consumer Advertising Continues To Trigger Consumer Action

Vioxx Recall Had Minor Impact On The Effectiveness Of DTCA, According To Latest PharmTrends Research

Evolving a Product Line for Growth: A Case Study

Financial Services Take Segmentation to the Next Level