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AI Meets Consumer Insights: Welcome to the era of AICI
More data sources, processed by teams of human and machines, bring AI-enabled consumer intelligence to the enterprise.
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Ipsos appoints Mark Polyak as President of Analytics, Ipsos North America
Polyak to accelerate Ipsos’ digital analytics transformation
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How inflation is affecting the things we care about most
In less than five minutes of reading time we’ll give you all the data and context you need to get you up to speed on Ipsos’ latest wave of the Coronavirus Consumer Tracker.
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Four things to consider when starting a social intelligence program
Social intelligence requires more than just software. Here’s what you can expect.
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Americans are concerned about rising prices and inflation
Rising prices are affecting the financial goals of most Americans
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Overall consumer confidence index stability obscures increasing gap in optimism across different groups of Americans
Rural and retired Americans’ economic sentiment lower now than in the pandemic’s lockdown days
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When and how to reenter face-to-face qualitative
We explore three considerations as you start bringing back in-person qualitative research projects.
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A majority of Americans are concerned about the safety and privacy of their personal data
However, many also acknowledge sharing passwords, reusing them, or other behaviors that could compromise their online behavior
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Large majorities of Democrats more likely to support candidate pushing for Roe v. Wade replacement law
An Ipsos poll exclusive for Reuters, fielded May 3, 2022 after the leak of a Supreme Court draft decision challenging Roe v. Wade, finds that in the upcoming November elections, two-thirds of Americans (63%) would be more likely to vote for a candidate who supports passing a law legalizing abortion, replacing Roe if it is struck down.