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Ipsos Creative Excellence Awards: Super Bowl LV
Leveraging traditional and cutting-edge methods – from surveys to social listening to AI – this year's top performers included Doritos for Best Brand Recall.
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Seven in ten Americans say they have been spending more time online this year than ever before
Less than half, however, feel confident about the security of their online accounts
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People with higher levels of personal resilience are more proactive with their heart health
New Cigna/Ipsos Poll finds that individuals who are more resilient are also more likely to have their annual physical exam and have their blood pressure and cholesterol levels checked, which help them keep better tabs on their risk for heart disease
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American public approves Administration's first steps on coronavirus
New ABC News/Ipsos poll finds Trump continues to divide the country
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Consumer confidence ticks slightly upward
Gains in consumer sentiment driven by resurgence in jobs confidence
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Reuters/Ipsos Core Political Survey: Presidential Approval Tracker (02/04/2021)
A majority of Americans continue to approve of how Joe Biden is handling his time in office
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Global Survey Highlights Continued Opposition to Fully Autonomous Weapons
A new Ipsos survey finds an average of 61 percent of adults across 28 countries oppose the use of lethal autonomous weapons systems
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New survey explores key benefits of zero-rating
Key benefits of zero-rating include keeping consumers connected when they run out of mobile data between top-ups and helping data packs last longer. Top uses include communicating with friends and family, social media, entertainment, news, education, and health information.
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Ipsos Update – February 2021
Our monthly round-up of the latest research and thinking from Ipsos around the world includes new global surveys on life during the pandemic, a new white paper on quality in market research and special features on US and French society.
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Compelling Storytelling with Thought Leadership Research
Listen in as we illustrate the actionable strategies gained when conducting proprietary thought leadership research.