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COMMERCE NEXT
Be sure to join Ipsos’ Kristyna Kanzler and CreatorIQ’s Mike Balducci to learn more about How Creator-Led Marketing on TikTok and Instagram Fuels Consumer Behavior
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Pride month 2023: 9% of adults identify as LGBT+
Public opinion across 30 countries is widely favorable to protecting transgender people from employment and housing discrimination, but divided on other measures
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Many women report not feeling comfortable discussing menopause at work
New Bank of America poll with data collection by Ipsos finds menopause is largely viewed as a life stage rather than medical issue
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Ipsos Update – June 2023
Inflation, agriculture, eCommerce… Ipsos Update explores the latest and greatest research & thinking on key topics from Ipsos teams around the world.
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Signs that media is shifting gender perceptions
Latha Sarathy, executive vice president of analytics, insights, and measurement at SeeHer ANA, a division of the Association of National Advertisers, explains how changing attitudes about gender could fundamentally shift the marketing and media ecosystem.
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Why brands can no longer treat women as a monolith
What feminism means to women — and society at large — is changing. Brands need to understand that diversity of perspectives among women, says Ipsos’ Mercedes Bender.
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How men can find new purpose as a gender in ‘crisis’
Economist Ariel Binder explains why the narrative about “men in crisis” is exaggerated, and considers what the outlook on men in the workforce could mean for families and brands.
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How gender shapes commercial representation for athletes
Erin Kane, agent for some of the biggest names in women’s sports, discusses how social media and NIL laws are changing compensation for athletes and brands.
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Gender
The future of gender is in a state of flux. Here’s how views and norms are changing, and what they could mean for businesses and policymakers.