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[RECORDING] Big Game Ad Winners – Beyond Likeability To What Actually Worked
Join Ipsos and TikTok as we celebrate who really won the Super Bowl this year: the advertisers who were most effective.
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These were the 15 best Super Bowl ads in 2024. Here's why, according to hard data from Ipsos.
Ipsos analyzed Super Bowl 2024 ads through both traditional and cutting-edge methods – from surveys to social listening to live communities – to provide a more robust and nuanced picture of success.
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Here's who won the 2024 Super Bowl advertising awards, and why!
Access our 2024 Super Bowl insights portal here.
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Putting the 'social' back into social media
Putting people at the forefront of advertising is a more effective way for brands to outpace the competition.
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Ipsos Update – February 2024
Gender, politics, manufacturing… Ipsos Update explores the latest and research & thinking on key topics from Ipsos teams around the world.
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ARF AUDIENCExSCIENCE 2024
Manuel and Geraldine will be co-presenting with Google’s Global Head of Research for Creative Works, Arian Le Port. Together they will share insights from a multimodal research project that unveils the emotional drivers of long-term brand effects through advertising.
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How Brands can Harness Consumers’ Nascent Optimism Towards AI
To harness and grow this nascent optimism, brands must prioritize empathy by putting people first and focusing their communication on how AI benefits their consumers, not the brand.
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Most Contagious/Creative Impact
Join Ipsos at MOST CONTAGIOUS NEW YORK, an event that delivers a year’s worth of marketing insights in a single day.
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How human-robot partnerships will remake manufacturing
Anders Billesø Beck, vice president of Strategy and Innovation at Universal Robots, thinks collaborative robots can help workers avoid injury and drudgery. Here’s how this “ideal tool” could transform tomorrow’s factories.
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What the Future: Teen
Revisit our foresight webinar featuring new data and interviews with industry experts exploring how shifts in the economy, technology and society at large are restructuring teen behaviors.