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Drug Advertising Spending Has Levelled Off - So Has Consumer Response
New Research From Ipsos PharmTrends
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Ipsos/Cook Political Report Poll: Swing Voters For 2004 Presidential Election Believe Iraq Was Worth Fighting, But Doubt Bush's Evidence About Weapons Of Mass Destruction And Doubt Bush's Economic Plan
Democratic Presidential Candidates Succeed In Raising Doubts About U.S. Political Leadership
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Mail Order Becomes More Important To Prescription Purchasing
Rising Costs Of Prescription Drugs Forces Consumers To Seek Savings, Reveals Ipsos PharmTrends
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CuervoNation Survey Of U.S. Calls For Julia Roberts And David Letterman To Make Romantic Connection
Fourth of July Survey Also Finds Cruise/Kidman Breakup `Most Explosive,' Barrymore/ Leno Most `Independent Spirit,' Lopez/Affleck at Risk to Split
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Advertising Recall for Prescription Drugs Rises
However, Getting More Consumers To Act Gets Tougher, Reveals Ipsos PharmTrends
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One-Fifth (21%) of American Workers Are Personally Aware of Fraud in their Workplace
However, While Eight-in-Ten (80%) Employees Say They Would Report on A Co-Working Stealing from Employer . . .
Of Those Who've Had the Chance Less Than Half (43%) Actually Did
Inflating Expense Accounts (50%), `Cooking the Books' (50%), and Pocketing Cash Sales (48%) Seen as Biggest Problems